This is a very attractive Barbie doll and I do really love it. However, I somehow expected it to appear in a box much like the "Shoe Obsession" Barbie, which allows the collector to leave it as it is in the box and yet see the entire doll fully. This box has a smaller viewing window and thus without removing it from the box, which collectors never do as it then loses all value, one cannot really see her full regalia or her magnificent beauty, which is disappointing. I have desired this doll for a very long time, so while I was truly excited to receive it, I was at first rather disappointed in the Mattel packaging. It was exceptionally well wrapped by the vendor in bubble wrap and then carefully placed in yet another box filled with bubble wrap and other packing materials. (This is something that Amazon packers NEVER do, which annoys me, as it puts Barbie dolls at great risk when shipping, and which I have complained about many times.) So A+ to the company that I purchased it from, but I must confess that I am still slightly disappointed in the box that Mattel decided to use to show off such a first rate and pricey doll. I don't understand why they would take away from the splendour of this really gorgeous doll by putting her in a small box with an even smaller viewing window. The Shoe Obsession Barbie is much better revealed, so that side by side on a shelf, one would never know that they actually are part of a "set". Still, I do love Chocolate Barbie very much. She is gorgeous and I wish I could take her out to play! Even through the box (complete with small sniffing holes) she smells delectable!